HOW WE WORK
without scripts to bring the best out of you.
Video Editing Is Underrated-Magic
We love & consume story-based content as much as we produce them and we focus on cinema vérité style of production - we’re great at creating strategic messaging using real words from real people. Audiences detect very easily if a video feels sterile - remember, bad videos get skipped! We strategically craft the narrative to get your message across in engaging ways. In other words, we ensure you look good, sound smart, and move people. Video editing is magic!
4 Stages to Get Your Custom-Tailored Video!
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4 Questions to answer!
Every video is custom-made. Who are we talking to? What message do want to convey? What do you want to do after the video ends? How will you use the video. You’ll receive a preliminary project budget within 4 days business days of submitting our simple initial planning questionnaire here.
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Budgeting & Pre-Production
You’ll be invited to complete our online pre-production planning guide in 15 minutes or less. You’ll also be invited to schedule a phone or video call (your choice) with our production team to finalize pre-production and scheduling.
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Production
Relax, have fun, and trust our brilliant crew. Here are some tips to ensure a smooth shoot day. You will receive the first edit of your video(s) within 3 weeks via a private review link. We'll work with you until the edit is perfect. Two rounds of revisions are free.
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Post-Production
This IS where the magic happens after 3 weeks, your video file(s), custom thumbnail image(s), and professional caption file(s) will be sent to you for download via the cloud.
We want to know what mission success looks like for you.
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Be as specific as possible with WHO are you reaching. What message are you trying to convey? What do they most care about and what PROBLEMS do your service or products solve? Be clear on what do you want your audience to do after the video ends - a clear CTA. Finally, where will this video be used? An event launch, social media campaign, website landing page, or a charity cause.
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The MOST important phase of the project. With our web inquiry form, we are able to get you a preliminary budget within 3 business days. You’ll then be invited to fill up the pre-production planning guide. Then After which you’ll receive an invite to book a phone or video call to discuss details and next steps. Once you give us your available dates for the shoot, we will make our crew assignments for the dates and then receive a final confirmation for the shoot dates.
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THIS IS THE FUN PART. We try to stick as close as possible to our pre-production plan. When our team arrives, we will need 45 minutes to scout and set up great interview locations for our talents. We prefer to cover our interviews first as it may inform what we will shoot and cover for later in the day. During the shoot, we want to film as much cinematic covering footage as possible to use as visual anchor to tell the story. We also know that having a film crew, cameras and lights can be stressful and disruptive but our workflow is designed to minimize that as much as possible. So show up, bring good energy, have fun and let us handle the moving parts!
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From the day we finished filming, we have a 3 week turn around to view the first draft. On every budget, we include 2 rounds of revisions for free because we understand that revisions are part of the process to make your videos the most effective it can be. You’ll receive the drafts in a private review link via email. Once approve you’ll receive a download link with all the files you’ll need. We would also like to know how the videos are performing after you post them because we value your feedback!
An easy 10-Step process to get an amazing video from us
Our coaching tools guide you through the strategic planning process every step of the way.
We listen to you and learn as much as we can about your goals and objectives.
We recommend whom to “cast” in your videos for the greatest impact.
We write the interview questions that will guide the on-camera conversations.
We create a shot list for high-quality covering footage that serves the story we’re telling.
We collaborate with you to create a shoot schedule for the day.
We bring the cameras and equipment to produce the highest production values possible in video marketing.
We strategically craft the narrative, edit, and color-correct the video(s) in a way that casts every participant in the best light and makes the most powerful emotional appeal possible.
In other words, we ensure you look good, sound smart, and move people. Film editing is magic!
We work with you and your team until the video(s) are perfect. Two rounds of revisions are included in every budget for free.
We deliver all of the final files you’ll need for your own use easily via the cloud.
It’s simple. It’s easy. And it works. These are the types of messages modern audiences are expecting from brands and causes just like yours.